Search engines, in turn, prioritize websites that load quickly, recognizing their contribution to a positive user experience. Key strategies for improving site speed include optimizing images, using browser caching, and minimizing HTTP requests. Tools like Google PageSpeed Insights provide valuable data on performance bottlenecks and suggest specific optimization strategies.
The next step is to use a site audit tool like Semrush Site BHS Links Audit, Ahrefs Website Audit, Screaming Frog, or others to identify potential issues with your SEO. Learn how to do an SEO audit of your website to identify problematic areas. Page speed is vital—especially after Google dropped its Speed Update and Page Experience Update.
By emulating these devices in real-time, you can find problems and other issues caused by ineffective coding practices, lack of web developer oversight, and much more. If you need to perform page-level evaluations as part of your SEO audit work, this tool can help you manage these and see what’s happening on the page at a glance. The SEO Pro Chrome Extension, built by Kristina Azarenko of Marketing Syrup, is a fantastic Chrome extension meant to help supplement your SEO audits. Before moving forward, investigate and ensure that Ahrefs is the right solution for you.
Best free SEO tools for keyword research
With your prioritized task list of SEO improvements, you will immediately know where to start to achieve quick and noticeable results. And the tool separates issues into different tabs to help you stay organized. JetOctopus’ pricing depends on the number of pages you need to have crawled every month.
Core Web Vitals are metrics that Google uses to measure user experience. They measure a page’s load time, interactivity, and the stability of the content as it loads. If it’s not a manual action, you may need to check further for Google algorithm updates, as they can significantly affect your site’s organic traffic. Typically, I recommend tackling technical and indexation issues first (because if Google can’t properly crawl/index, other optimizations won’t fully matter).
Can I download or share the results of my website’s SEO check?
It highlights errors that prevents a website from reaching its full potential in search rankings. Doing an audit helps website owners create a plan for improvement, supporting long-term success in organic search results. The best way to avoid orphaned pages is to simply ensure that important pages are linked to, either via navigation or other internal links.
Click on the arrow next to the number indicating the number of backlinks from a certain domain. This expands the view to show specific pages that link to your competitors. Understand any site’s backlink profile and discover link building opportunities. Implementing these recommendations resulted in a 32% increase in organic traffic within 60 days. Our SEO audit template focuses on finding SEO issues that move the needle—not everything that can go wrong with a website. This is because sweating the small stuff rarely does much for your rankings.
Sure enough, because our content is designed to make Google searchers happy, the page quickly went from #15 to the #4 spot in Google. A free Semrush account lets you audit up to 100 URLs with Site Audit. Or you can use this link to access a 14-day trial on a Semrush Pro subscription. It is a paid tool, but you can run an audit of 500 URLs for free.
- With its intuitive, user-friendly interface, the Search Atlas Site Explorer Tool helps you easily monitor your SEO efforts, identify opportunities for improvement, and make data-driven decisions.
- If you are trying to rank for highly competitive terms on a shoe string budget – chances are you’ll never make it.
- By making your website more visible in the search results, an SEO audit can help to increase the amount of traffic that your website receives.
- 9/10 SEO audits miss out comprehensive information that really will identify what’s required to rank in Google.
As with beefing up thin content, there are certain pages on your site where it’s not going to be feasible to fully optimize for target and ancillary keywords. You’ve squeezed “employee scheduling software” onto your homepage in multiple places. That’s a keyword best reserved for a blog post (check out our SEO blog post templates here). Building links is a vital part of accruing website authority, and no SEO audit is complete without recommendations for building site-specific internal and external links. Based on factors like the quantity AND quality of your backlinks.
I tested each of the apps on this list, and each one ticks all the boxes. I’ve also tested dozens of others and researched dozens more SEO tools, both for my own use and for the purposes of finding the best for this list. So I can attest that each one is a quality option that should more than meet your SEO auditing needs. There’s a healthy bit of hair-splitting that goes on with naming SEO tool categories. SEO audit software, SEO rank trackers, keyword research tools, and more general SEO tools have a lot of crossover because the companies that do one thing well tend to do other things well, too. I’ve used plenty of SEO audit tools in my career, and to help you pick the right one for your needs, I spent even more time testing the top options.